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Wix Turbo Tool Review
Why SEOs Should Not Use It!

Aug 26, 2019

  1. What is the Wix Turbo Tool?
  2. How Wix Tests Website Speed
  3. Better, Alternative Speed Tools
  4. Google Pagespeed Insights / LightHouse
  5. Google Analytics
  6. Dareboost
  7. Pingdom
  8. GTmetrix
  9. eCommerce Websites Speed Test From Google

While we must admit, Wix has definitely made vast improvements over the years. But, there are still some large technical issues when it comes to Wix SEO. One glaring, continuous issue over the years has been the speed of their websites.

Not anymore!

Introducing the Wix Turbo Tool! So, ready to have your Wix website go lightning fast?

Not so fast.

But don't just listen to us. We are the haters after all. Listen to a real Wix review from a previous user.

  • 3 out of 5

    Wix has improved it's SEO features drastically in the past few months however, the sites are still very slow even after Wix Turbo was released.

We couldn't have said it any better ourselves, Patrick.


  1. What is the Wix Turbo Tool?

    The Wix Turbo Tool is their website speed test tool. They developed it for Wix website owners to measure the loading time and speed of their site.

    The test claims you'll get accurate and reliable results for your site's performance.

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  2. How Wix Tests Website Speed

    When you use the turbo tool you get two results.

    • Visitors View Your Site In (Time to Visible): The time it takes until your content becomes visible to visitors.
    • Visitors Interact with Your Site In (Time to Interactive): The time it takes until your site becomes responsive to interactions, such as clicking on buttons or the navigation.

    Using the Tool

    So, we tried to test our non-Wix website in their shiny new speed tool and …

    Rude.

    But, luckily we know a Wix website that we (don't) LOVE!

    Wow, that's great … Right?

    Again, not so fast.

    Two things are wrong with these results:

    1. 5.2 seconds for your website to be interactive is NOT good (Google recommends less than 2.5).
    2. It's not accurate. (see Google Pagespeed test below)

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  3. Better, Alternative Speed Tools

    • Google Pagespeed Insights / LightHouse

      If you're interested in improving your website's page speed so that you'll rank higher in Google, it makes sense to use Google's speed tool, right? That's why we use it for our website audit tool.

      Google's page speed insights (which pulls results from Google Lighthouse) gives you an in-depth and, most importantly, accurate analysis of your website's speed and tips on how to improve it. And best of all, it's FREE for all types of websites.

      Google Pagespeed provides the following information:

      • Lab Data: Lab data is performance data collected within a controlled environment with a predefined device and network settings. This offers reproducible results and debugging capabilities to help identify, isolate, and fix performance issues. It computes a set of page performance metrics, such as First Contentful Paint and Time to Interactive, and summarizes them with a score from 0-100. Scores are categorized into three levels; 90 and up is considered to be a good score.
      • Field Data: Field data is performance data collected from real page loads your users are experiencing in the wild.
      • Opportunities: Opportunities are suggestions on how to improve the page's performance. Each suggestion estimates how much faster the page will load if the improvements are implemented.
      • Diagnostics: The diagnostics section provides additional information about how a page adheres to best practices for web development.

      Here are some REAL results from Google.

      Desktop:

      Mobile:

      As you can see, things don't quite add up.

      While Wix's Turbo Tool said this same website was interactive in 5.2 seconds, Google says its actually 30.6 seconds.

      I think it's safe to say that Wix's results can't be trusted.

      And, since they didn't want to test our non-Wix site, we tested ours on Google just for good measure. :)

      Desktop:

      Mobile:

      Now THAT'S what you call a good score.

      Now, we wouldn't be hating enough if we didn't do one more test.

      As you can see, the turbo page itself does terrible in Google's page speed test. That's ironic, isn't it?

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    • Google Analytics

      Google Analytics isn't just for measuring traffic or tracking conversions, but it will also give you insight on your website's page speed!

      Google Analytics uses Google Lighthouse (surprise, surprise) to measure your website site speed. The difference here is that it breaks it down page-by-page so that you can easily identify opportunities for improvements.

      In Google Analytics, you'll be able to see your site's average load time as well as how pages compared to the site average. From there, you can see suggestions on how to improve them.

      Page Timings:

      Speed Suggestions:

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    • Dareboost

      Dareboost is an all-in-one tool dedicated to web performance optimization through synthetic page and user journey monitoring.

      They were actually generous enough to provide us with a glance at the pro version of their tool and we were extremely impressed.

      For starters, Dareboost allows you to test your website's performance from different locations and between desktop or mobile. Where they really differentiate themselves is that they allow you to test for all of the popular mobile devices, and you can add a custom one!

      More advanced than a regular bot, their Real Browser Testing service (based on Google Chrome) allows you to run highly configurable and realistic tests reproducing the exact same conditions as your real-life users.This standalone report offers an extensive report with a list of priorities. You also have the capability of downloading the report as a pdf. This feature is available for the free version as well!

      I addition to this great, very detailed report, you can also watch how your website renders. Dareboost computes 3 indices: Start Render, Visually Complete and Speed Index.

      A unique feature that Dareboost offers that we haven't seen in other tools is the "User Journey Monitoring" feature. This allows you to replicate any user navigation scenario, no matter the complexity. By monitoring your most strategic user journeys, you can detect every single slowdown or failure thanks to their customizable checkpoints and alerts. This is not only great for speed optimizations, but also for improving conversion/lead rates.

      With the pro version, you can also set up on-going performance monitoring. Monitoring allows you to detect quality and loading time issues without any installation. You can see the evolution of your pages' major performance indicators on your dashboard at any time. Plus, they'll send you weekly, emailed reports so that you don't have to constantly check.

      Similar to some of the other tools, Dareboost also allows you to do a comparison test.

      Comparison

      You'll notice that these results are much closer than the other tests. Does this mean they're not accurate? Not at all! The Dareboost tools analyze a whole slew of other helpful things such as accessibility, SEO best practices, security, quality, and much more. Their tool isn't just focused on speed, but rather its entire performance

      However, when it comes to speed, this tool still shows us as being nearly 4x as fast as the Lovers' website! :)

      Lastly, Dareboost provides you with a dashboard that easily allows you to access your standalone reports, comparison reports, and any pages you're monitoring. This allows you to easily and efficiently track progress without having to constantly re-test.

      Overall, we definitely recommend Dareboost. The free version of the tools gives you extremely beneficial insights to improve your website. Their pro version provides a powerful selection of tools that will help you take your website's performance to the next level!

      Test your website speed on Dareboost today!

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    • Pingdom

      While not necessarily Google, Pingdom offers a very comprehensive and fairly accurate speed report, for free!

      You can download this report as a PDF and share it on social or email.
      They also provide reliable uptime and performance monitoring for your website at affordable pricing.

      Like Google, Pingdom provides in-depth insight on how to improve your website speed through similar tactics Google recommends. If you're not fond of Google's tool or are just looking to cross verify, we definitely recommend Pingdom.

      Test your website in Pingdom

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    • GTmetrix

      GTmetrix is a website speed testing and performance tool developed by GT.net.

      Similarly to Google and Pingdom, GTmerix provides a very insightful report that provides extensive recommendations on how to improve performance.

      You can compare your website vs a competitor's, download the report as a pdf, and can easily share it to social.

      They also offer more comprehensive and ongoing services such as performance monitoring, API credits, video capturing, developer toolkits, and more for PRO users.

      As you'll see below, their results are similar to Google's and Pingdom's. It's certainly a fine alternative to those two.

      Test your website on GTmetrix

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    • eCommerce Websites Speed Test From Google
      Another Google Tool??

      Yes, except this one's focused on eCommerce websites.

      While sure, for marketers and developers, the speed scores and suggestions should be enough to cause more of an effort being placed on improving speed. However, nothing gets people working harder than dollar signs and the impact on the bottom line.

      Think with Google's Test My Site tool test's your business' mobile website speed on either a 3G or 4G connection.

      Here are what the results look like for a random eCommerce website:

      This test will provide you with recommended optimizations to improve your performance, allows you to generate a report, and you can test your site against competitors and industry leaders!

      But, best of all, it estimates your ROI for improving your site speed. Something every business owner is interested in.

      If you scroll down to "2. Evaluate the impact a faster site can have on your business", you'll see an open-field calculator (seen below) that allows you to input your data.

      In the test above, on average this website receives 100,000 monthly visitors, has a modest 2% conversion rate, and an average order value of $100. By optimizing their website from a 4.4 mobile site speed, they can expect an increase of $140,706!

      This tool helps you realize that speed kills … your bottom line.

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If You're Looking to Go Fast, Turbo Won't Help

When it comes to racing cars in The Fast and the Furious, turbo helps immensely. However, when it comes to building a fast website, Wix's Turbo Tool doesn't cut it.

If you're concerned with speed and how it negatively impacts your rankings and conversion rates (and you should be), you should use a different platform than Wix. Once you've made the switch, be sure to use the tools above to constantly test your performance and make adjustments.

Have any other questions regarding website speed or SEO? Ask our team of experts today!

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