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Wix Website Tips and Guides to Improve Your Search Engine Optimization

Aug 15, 2019

Despite us being haters, we're still here to help when it comes to Wix SEO. Our team of SEO experts created the guide below, covering all the (limited) SEO capabilities of Wix. Even though Wix websites have not done well in Google historically, these tips and guides will help improve your website's organic performance.

  1. Adding Google Analytics and Google Search Console
  2. Making Your Website Indexable in Google
  3. No-Indexing Pages
  4. Setting Up Site Hierarchy
  5. Creating SEO Friendly Content
  6. Writing Optimized Page Titles, Meta Descriptions, and URLs
  7. Local SEO: On-Page and Off-Page
  8. Internal Linking
  9. Creating No-Follow Links
  10. Setting Up 301 Redirects
  11. Setting Up Canonical Tags
  12. Optimizing Images
  13. Adding Open Graph (OG) Tags
  14. Adding a Favicon
  15. Add Structured Data
  16. Restoring Previous Version of Your Website

  1. How to Add Google Analytics and Google Search Console to Your Wix Website

    Google Analytics:


    • Go to https://analytics.google.com/analytics/web/.
    • Click "Admin" at the bottom of the left-hand sidebar.
    • In the "Account" column, select +Create Account from the menu.
    • Enter an account name.
      • Use a descriptive name, so you can easily tell what this account is.
      • Then, click "Next".
    • Under "What do you want to measure?"
      • Select "Web" and click "Next".
    • Fill out the property details
      • Add Website Name (Typically the name of your business)
      • Add Website URL
      • Select Industry
      • Select Time Zone
      • Click "Create"
    • Accept the Terms of Service Agreement.
    • Copy the "Tracking ID".
    • Login to your Wix website.
    • On the left-hand side bar, click "settings".
    • On the left-hand side bar, scroll down and click "Tracking & Analytics".
    • Click "+ New Tool" button in the top right.
    • Select Google Analytics.
    • Paste Your Tracking ID and Click "Apply".

    How To (Google Search Console):


    • After setting up Google analytics, log in to Google Search Console.
    • In the top left, click "Add Property".
    • Choose between the two different types of properties.
    • If you select the URL prefix, you will be able to verify instantly by having Google Analytics set up.
    • Once verified, submit your XML sitemap (located at YourWebsite.com/sitemap.xml in the "sitemap" section on the left-hand side.

    Why It's Important:

    Before you start any type of SEO or digital marketing campaign for your Wix website, you need to set up Google Analytics and Google Search Console. This will allow you to track your performance, make strategic adjustments, and prevent/resolve issues.

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  2. How to Make Your Wix Website Indexable In Google

    • Login to your Wix website.
    • On the left-hand side, click the "Settings" tab.
    • On the left-hand side, click the "SEO" tab.
    • Scroll down to "SEO Status" widget.
    • Turn on the option for "Allow search engines to include your site in search results".

    Why It's Important:

    In order for your website to be found in Google search results, you need to make sure your website is indexable. Note: Do not turn this on until your site is fully designed and you have enough content to satisfy/attract your targeted users. If you have your website crawled and indexed prior to completion, you'll essentially shoot your performance in the foot and it will be an uphill battle from then on.

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  3. How to No-Index Pages in Wix

    • Log in to your Wix website.
    • Click "Edit Site" in the bottom left-hand side bar.
    • Click on "Menus & Pages" in the top left-hand side bar.
    • Under "Page Settings" click on SEO (Google).
    • Scroll down to "Show this page in search results".
    • Click the switch on the right of the text so that the circle contains a "-" and is not highlighted blue.

    Why It's Important:

    No-indexing pages can be an extremely important tactic for SEO and user experience (UX). You should mark your page no-index for the following reasons:

    • If your page is not ready for users in terms of design or content
    • If you don't want organic users finding this page (might be for internal use or only specific users).
    • If it's a landing page only for other tactics such as paid advertising.

    No-indexing pages that shouldn't be in the index reduces your crawl budget and prevents an index bloat. Be sure that you only index pages you'd like users to find in Google.

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  4. How to Set Up the Website Hierarchy of Your Wix Website

    • Prior to creating or redesigning your website, strategically plan out your website navigation/hierarchy.
    • Once established, log in to your Wix website.
    • Go to the site editor.
    • Click "Menu & Pages" in the top left-hand toolbar.
    • Click "Add Page" at the bottom to begin adding pages.
    • The page tabs furthest to the left are parent pages and the page indented below are child pages.
    • To add a child page, click "add a page", name the page, then drag it below the designated parent page.

    Why It's Important:

    Your website hierarchy and navigation are extremely important to the SEO success and UX of your website. Your hierarchy informs search engines (such as Google) on how to crawl your website, how each page is related, and the importance of each page.

    Parent pages hold more weight than child pages and inform search engines and users what the child pages should be in relation to. For example, on a digital marketing agency's website, the parent page "services" will inform search engines and users that the child pages should be related to the services offered. An appropriate child page would be SEO (if that agency offers that service).

    With that being said, you want to avoid having a flat-level navigation (all pages are parent pages. This will dilute the authority across the website and will tell the search engines that all pages hold the same weight/importance. Also, it can cause indexing/crawling issues.

    Tip: Avoid making your hierarchy go further than 3 levels. For example, sticking with the digital marketing example above, your hierarchy should not go past Services > SEO > Link Building. This is what we typically refer to as the three-click rule. Going further than three levels can worsen the crawlability of your website, frustrate users, and typically means your content is too thin the deeper you go. If you are going further than three levels, try to condense your content onto your higher up pages, if possible.

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  5. How to Create Optimized, SEO Friendly Content on Wix

    • Conduct keyword and topic research prior to creating any content.
    • Map out your keywords and content to align them with which pages/sections that will be focused on those keywords/topics.
      • This will help you reduce the probability of keyword cannibalization.
    • When creating content, naturally work in the keywords, related keywords, synonymous keywords, and answers to the top questions being asked in relation to the topic.
    • To improve your positioning in Google and to add more relevant content to satisfy users, do a Google search to see what related searches populate at the bottom.
      • This will provide you with other topics you should cover.
      • For example, let's say you're writing about fitness plans. If you conduct a Google search, you'll see the following related searches:
      • This means, if it makes sense for the content you are creating, it would make sense to write about different types of plans based upon goals (weight loss, muscle gain, etc.), current experience level (beginners, intermediate, etc.), gender, location (home or gym), and any other topics you think would benefit the user.
    • To enter the content, go into the site editor.
    • On the left-hand sidebar, click the "add" button.
    • Add a "Heading 1" at the top of the content.
      • This will be the H1 of the page. This should be relevant, unique, and keyword rich.
    • From there, add in text and subheaders (H2s, H3s, etc.) as you build out the page.

    Why It's Important:

    Regardless of the platform you build on, content is king in the world of SEO. Creating great content is the #1 ranking factor in Google and aids a lot to earning backlinks and social shares. Create long-form, optimized content that covers relevant, trending topics that your target audience is interested is.

    Tip: Create long content regularly that is built out to cover all facets and areas of the topic that users search for and find relevant/helpful. Be sure to get on a consistent content creation schedule and continue to add content to ensure you have fresh content.

    Also, be sure to monitor the performance of your content and update it based upon the performance and search trends.

    Remember, create content for users, not search engines.

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  6. How to Optimize Page Titles, Meta Descriptions, and URLs

    • Log in to your Wix website.
    • Go to the site editor.
    • Click on "Menus & Pages" in the top left-hand side toolbar.
    • Click on the page you wish to edit.
    • In the page settings, go to the "SEO (Google)" tab.
    • Under "What's the page's title on search results and browser tabs?", add your desired page title.
    • Right below it, where it says "What's the page about? Add a description", add your desired meta description.
    • Below the meta description, scroll to "What's the page URL?", add the slug of the URL.
    • Lastly, once the content and optimizations are good to go, be sure to select the "Show this page in search results" option to ensure search engines will crawl and index it.

    Why It's Important:

    Page titles, meta descriptions, and your page URL are visible in search results and aid to your SEO performance. Page titles and URLs influence your ranking positions but meta descriptions do not. However, all 3 of these will influence the probability of a user clicking on your website within Google search results. To improve your SEO, make sure all three are relevant to the content on the page, are keyword rich (but you're not keyword stuffing), and are enticing to the user.

    Tips:

    For Page Titles and Meta Descriptions:

    Currently, Wix recommends your page title should be 55-70 characters long and your meta description to be between 50-300 characters long. While the page title recommendation is technically correct, we recommend you should more for 55-65. This is because of the rise and use of mobile devices (page titles are shorter on mobile devices). The closer you get to 70 characters, the more likely your page title will be truncated.

    For meta descriptions, their recommendation is wrong (surprise). We recommend writing descriptions within the 120-180 characters. While this limit tends to fluctuate, if you go lower than that, there's a great probability that Google with dynamically pull content from your website to better suit what they believe the user would be interested in. While sometimes this is good, often it won't read well. If you go over the 180, two things can happen. The first is that your meta description can be truncated, cutting out potentially important parts. The second would be that, similar to shortened meta descriptions, Google could just dynamically pull content from your site instead of using the meta description you recommended.

    In terms of optimizing them, conduct keyword research prior to writing them. You'll likely want to find a targeted keyword/phrase, a synonymous/related keyword/phrase, and then include your brand name. So, the best approach for formatting your page title is the following:

    Main Keyword(s) - Related/Synonymous Keyword(s) - Brand Name


    This will allow you to rank for a variety of keywords and help aid in gaining branded keywords.

    For the URL:

    Your URL should contain the main keyword you're targeting. Here's an example of an optimized URL structure for a digital marketing agency that is targeting SEO.

    Exampleagency.com/services/seo


    Note: Ideally, you want to keep URLs shorter (they are shown to perform better), and you want to avoid duplication/keyword stuffing. Below is an example of what NOT to do.

    Exampleagency.com/seo-services/seo-search-engine-optimization-services


    Keep it short, sweet, and to the point.

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  7. How to Optimize Your Wix Website for Local SEO

    On-Page Local SEO:

    • Add your business's name, address, and phone number (NAP) to every page of your website (add to the footer, header, or recurring section).
    • Optimize page titles and URLs (if applicable) to contain location related keywords.
    • Add location keywords to headers and within your content.
    • Create localized content (blogs that refer to or are regarding local topics/events).
    • Create a contact us page containing your NAP and have Google Maps with your location entered embedded on the page.
      • If you have multiple locations, be sure to have a contact page for each location.
    • Add location information to your structured data.

    Off-Page Local SEO:

    • Ensure accuracy and consistency of NAP across local listing platforms such a Google My Business, Yelp, Bing Places, etc.
      • Submit your website to a local listing management tool, like Yext, to easily take care of these across the web.
      • Also, fully optimize the platforms by filling out as much information as possible.
    • Build links from local directories, news stations, organizations, bloggers, and other high-quality sources.
    • Get involved in the community and do newsworthy things to gain coverage, get links, and mentions.
    • Be active on social media and connect with local organizations, businesses, and influencers.
      • While social signals won't boost your SEO, it will help drive more traffic to your website, increase your brand visibility, and create relationships that you may benefit from down the road.
    • Encourage reviews from your users and respond to all of them (especially the negative ones).

    Why It's Important:

    Locality is extremely important in Google search results. More often than not, for business/service-related searches, Google will return users with local searches. By following the tips above, your business will most likely appear (when relevant). Not only is this great from a ranking/SEO standpoint but performing well in local SEO has been shown to lead to very high conversion rates. In fact, according to Think With Google, 50% of users who conducted a local search on their smartphone visited a store within a day

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  8. How to Create Internal Links in Wix

    • Log in to your Wix website.
    • Click "Edit Site" to get to the site editor.
    • Within your written content, highlight the text you wish to link.
    • In the "Text Settings" toolbar that pops up, select the linking icon (highlighted below).
    • After clicking the icon, a box will appear that says, "What do you want to link to?"
    • Be sure that "Page" is selected on the left (highlighted below).
    • Under "Which Page?", select the page you'd like to link to.
    • Under "How does it open?", select whether you'd like for a new window to pop up when the link is clicked, or for it to open in the current window.

    Why It's Important:

    Internal linking improves the crawlability of your website, informs search engines of the importance of certain pages, and allows users to easily navigate through your website.

    To set up an effective internal linking strategy, determine which pages are most important to you. Then, as naturally as possible, try to link to those sections within the content on your site in different sections of your site (if relevant).

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  9. How to No-Follow Links in Wix

    • Add a link within the text editor section.
    • Click on the link you wish to mark no-follow.
    • The menu below will pop up. Click the link icon on the far right.
    • After clicking the link, you'll have the ability to mark the link you selected as a no-follow link.

    Why It's Important:

    There are two types of links, follow and no-follow. Follow links and no-follow links function the same to the end user (the link will take the user to the designated location), however, no-follow links do not transfer link equity (or link juice). This should be used for irrelevant websites or websites that you wish not to provide any link juice to. For example, if we linked to the Wix SEO Lovers' website, we'd want to make it a no-follow link. While the link itself may aid to the UX of our website (user's may want to visit the Lovers' website to compare), we wouldn't want to provide them with any link equity.

    With that being said, many people believe you should no-follow all of your external links because it takes away from the link equity of your website. This is not true. If the link aids to the experience of the article, is relevant to your content, and is from a reputable source, it can actually boost the SEO of your content.

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  10. How to Set Up 301 Redirects in Wix

    • Log in to your Wix website.
    • Click the "Settings" tab on the left-hand side.
    • Click the "SEO" tab on the left-hand side.
    • Scroll down to the "Manage 301 Redirects" section.
    • Add the previous page/URL you wish to redirect in the "Old Page" section.
    • Add the link you wish the previous URL to be redirect to to the "Redirect to" section.

    Why It's Important:

    If you remove a page or change a URL, 301 redirects allow for most if not all of ranking and backlink equity to be transferred to the new page, assuming the content on the new page is relevant/comparable to the previous page. Also, from a user experience standpoint, this prevents users from landing on a 404 page and being frustrated.

    Tip: If you set up a redirect and the previous URL still exists on the website (In the navigation or within content), be sure to update the URL to the new URL.

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  11. How to Set Up Canonicals in Wix

    • As of now, canonicals can only be set up for Wix pages, not blogs (another Wix SEO restriction).
    • Log in to your Wix website.
    • Within the site editor, click on "Menu & Pages" in the left-hand side toolbar.
    • Select the page you wish to add a canonical to.
    • In page settings, go to the "Advanced SEO" tab.
    • Scroll down to "Canonical URL" and add the URL you wish to be the "preferred" version of this page.

    Why It's Important:

    A canonical is a link element that indicates a 'preferred' or 'canonical' version of a web page. Essentially, you're telling search engines (like Google) that you have the same or very similar content on multiple URLs of your Wix site and one should be the primary version for indexing. Canonicals help prevent duplicate content and your pages competing with each other for ranking position.

    Note: While canonicals do help prevent the issues listed above, those pages you've added canonicals to still take up crawl budget. It's best to avoid having pages with duplicate/similar pages altogether. However, if it makes sense for you to have these multiple pages, be sure to use the canonical. Learn more about canonicals from Google Webmasters.

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  12. How to Optimize Images and Add Image Alt Text in Wix

    • Prior to uploading the image, save the file as a keyword rich, relevant title.
      • For example, do not save a picture of a puppy as "12345.png". Rather, choose a name more relevant such as "Chocolate-lab-puppy.png".
    • Log into your Wix website
    • Click "Edit Site" to get to the site editor.
    • In the left-hand side toolbar, click "Menus & Pages".
    • Go to the page where you wish to place the image and click into the editor.
    • On the left-hand side toolbar, click on media, then click on the upload icon under "Upload Your Media".
    • Once uploaded, select the image, and click "Add to Page" in the bottom right.
    • Once added, select the image and click the settings icon.
    • Under "What's in the image? Tell Google", add relevant image alt text.

    Why It's Important:

    While images are great for adding more context to your content and breaks up text, enhancing the readability, search engines cannot analyze the context of the image. Image file names, alt text, and content surrounding the image inform search engines (like Google) what the image is about. This will improve the organic visibility of your content and improve your positioning in Google Image search results.

    Tips:

    • Make the image alt text keyword rich and relevant. Describe exactly what the image is about.
    • Similar to image alt tags, make the file name relevant and keyword rich.
    • Place the image near relevant text.
    • Make sure the image is an appropriate format, size and resolution.

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  13. How to Add Open Graph (OG) Tags in Wix

    • Log in to your Wix website.
    • Click "Edit Site" to get to the site editor.
    • In the left-hand side toolbar, click "Menus & Pages".
    • Select the page you want to add OG tags to.
    • In the page settings, go to the "Social Share" tab.
    • To add an OG Image, upload an image in the preview widget
    • To add the OG Title, add your recommended title under "What's the page's title on social networks?".
    • To add the OG Description, enter your desired description under "What's the description on social networks?".

    Why It's Important:

    OG tags do not boost or aid the SEO performance of your website (neither do other social signals). However, they do help increase the probability of someone not only sharing your website via social, but they also increase the probability of a user clicking on your URL via a social share. Overall, this will help with exposure, increasing referral traffic, and brand visibility. Eventually, this should help your organic performance indirectly through link building, brand mentions, and increased branded search queries.

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  14. How to Add a Favicon to Your Wix Website

    • Log in to your Wix website.
    • On the left-hand side toolbar, click the "Settings" tab.
    • Click on "General Info"
    • Scroll down to "Favicon"
    • Upload an image of your choice (typically your logo).
      • Note: The format for the image you have chosen must be 16x16 pixels or 32x32 pixels, using either 8-bit or 24-bit colors. The format of the image must be one of PNG (a W3C standard), GIF, or ICO. w3c.org

    Why It's Important:

    Favicons help showcase your brand and add a level of legitimacy to your website. Previously, your favicon only appear in your upper search tab. However, Google recently added favicons to mobile search results. Not having a favicon won't directly impact your ranking position, but you can expect your click-through-rate (the probability of a user clicking your search result in Google search results) in mobile to decrease if you do not have one.

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  15. How to Add Structured Data in Wix

    • Log in to your Wix website.
    • Go into the site editor.
    • Click on "Menus & Pages"
    • Select the page you wish to add structured data to.
    • In the page settings, go to the "Advanced SEO" tab.
    • Paste your JSON-LD code in the text area below the "Structured Data" section

    Why It's Important:

    While structured data is not a ranking factor (yet), it does enhance your website in search engine results pages (SERPs), which greatly enhances the probability of users clicking your website. Structured data can add things such as price, ratings, reviews, availability, and much more depending on the type of structured data you are adding.

    For example, for our Wix SEO Reviews page, we added the ratings property in the structured data of the page. Below is how our page appears in Google search results.

    To begin creating your structured data, go to https://schema.org/ to first establish the type of schema you are creating. For example, if you have an ecommerce website and you want to add structured data to a product, go to the product schema section. In there, you'll see the type of properties you can add to your structured data code.

    Once you have it built out, be sure to use the Google Structured Data Testing Tool to ensure you've constructed it properly. Once you've confirmed it has 0 issues, paste it in the section under "structured data" and save your page.

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  16. How to Restore Your Wix Website to a Previous Version

    • Log in to your Wix website.
    • On the left-hand side, scroll down and click the "Settings" tab.
    • On the left-hand side, scroll down and click the "Release Manager" tab.
    • Click the "Restore Version" button.
    • On the left-hand sidebar, you'll see the revision history of your website. Select which version you'd like to restore to.
    • After confirming this is the correct version, click the "restore" button to the left.

    Why It's Important:

    Mistakes happen. Especially if you don't have professionals working on your website, or if you just have a lot of people working on it. However, if the mistakes worsen your website's performance, or removes critical content or pages that aid to your organic performance, this can really hurt your SEO. Follow the steps above to restore your website to a previous version to avoid any severe drops in performance.

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Still Not Seeing Success?

Be sure to use our auditing tool to see your website performance. Ultimately, we recommend you switch to a new, better platform. In the meantime, let us know about your experience on our Wix Reviews page.

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